Recent Work.

Redesigned product pages and optimized the furniture shopping experience through experimentation — contributing to 13% conversion lift and 11% AOV improvement.

At Joybird, a La-Z-Boy company, I led UX for the online furniture shopping experience. Product-page redesigns, A/B and multivariate testing, GA4/Hotjar/Looker analysis, 3D asset workflows, and UAT improvements drove measurable gains: 13% conversion lift, 11% AOV improvement, 9% lower bounce rates, and 20% faster launch cycles.

NDA-safe B2B/B2G UX case study for DMV payment processing, registration workflows, and enterprise government technology.

At Vitu, I led UX strategy and execution for regulated automotive, DMV, registration, and payment-processing workflows. This recent B2B/B2G work supported dealership networks, government services, and automotive operators including Tesla, Hyundai, Acura, Toyota, and Carvana-adjacent registration workflows. NDA-safe details are generalized.

Led UX for B2B merchant tools, payments products, reporting, and web properties in a $1B+ annual transaction environment.

At Total Merchant Services I led UX across enterprise merchant tools, payment platforms, a Sales Agent Interface, merchant analytics/reporting, Groovv POS, mobile adaptations, and 10+ web properties. The challenge was scale: simplify B2B payments workflows while supporting products connected to $1B+ in annual transaction volume.

Enterprise application modernization across internal tools, design standards, and iPad-ready workflows for 3,000+ agents and operations teams.

At Farmers Insurance, I supported a large-scale modernization initiative across internal business applications used by 3,000+ agents and operations teams, helping establish more consistent UX patterns as teams moved from legacy desktop software toward web-based, cloud-enabled, and mobile-ready enterprise tools.

Mobile UX for a payments platform — streamlined flows for a complex transactional product.

A separate mobile payments UX project, not P&L client website work. I designed end-to-end flows for Q5 Payments, simplifying high-stakes transactional flows for operators and merchants across onboarding, payment initiation, and transaction review.

Early QR-based SaaS concept exploring scan-to-engage customer acquisition, campaign tracking, and lightweight promotion workflows.

QR Winner was my own archived innovation project, not P&L client website work. It explored QR-driven engagement: simple campaign creation, scan-based customer actions, and measurable promotion loops for local businesses.

Client-facing consulting work across WordPress, Avada, conversion improvements, care plans, and small-business web operations.

Through P&L Marketing Solutions, I supported small-business and B2B clients with strategy, UX, site builds, maintenance, SEO cleanup, and practical conversion improvements. The live website examples below are P&L client work.

P&L client website work for an ADU-focused business, supporting local lead generation and service credibility.

P&L client website work focused on positioning, clear service paths, local trust signals, and ongoing site operations for a housing-services audience.

P&L client website work for a B2B manufacturing business, balancing credibility, service clarity, and conversion paths.

Colbrit represents practical P&L client-side UX work: organize complex B2B manufacturing information, make the offer readable, and help prospects understand services quickly.

P&L client website work for a local cleaners brand, focused on service clarity, trust, and repeat-customer utility.

Flintridge Cleaners is P&L local-service web work centered on fast comprehension: services, location, trust, and practical customer actions without unnecessary complexity.

P&L client-side UX and interface design for an energy-sector digital platform.

Led P&L client-side UX strategy and interface design for a digital platform serving the energy sector. Translated complex domain logic — usage dashboards, billing workflows, account management — into a coherent and intuitive web experience.