Archived concept screens from the QR Winner prototype.
Overview
QR Winner was an early product concept for a QR-based campaign and engagement platform. The idea was to give businesses a way to create QR campaigns, manage codes, track engagement, and connect offline customer interactions to digital experiences.
Although the product was never publicly launched, the project demonstrates early product thinking around QR identity, campaign management, analytics, subscriptions, and digital engagement — themes that later became much more relevant in modern consumer and SaaS products.
The Challenge
At the time, QR codes were still emerging as a mainstream interaction model. The challenge was to design a platform that could make QR campaigns simple enough for businesses to create, manage, and measure without needing technical knowledge.
The product needed to support a complete SaaS loop from account creation through campaign setup, payment, QR generation, reporting, and ongoing management.
- →Account creation and user onboarding
- →Campaign setup and QR code generation
- →Payment and subscription flows
- →Campaign analytics and reporting
- →User dashboards and management tools
Onboarding
Signup, login, account creation, and recovery flows for a self-serve product.
QR Generation
Campaign creation connected to QR code output and business use cases.
Subscription Flow
Payment screens and plan-selection logic built into the product model.
Analytics
Dashboard thinking for tracking campaign engagement and results.
My Role
I designed the product concept, user flows, wireframes, and interface direction for the platform. My work focused on turning the business idea into a structured SaaS experience with clear onboarding, campaign creation, payment, dashboard, and analytics flows.
Product Flow
Mapped the full path from signup to campaign management.
Dashboard UX
Designed a management surface for campaigns, codes, and reporting.
Physical-to-Digital
Explored how printed QR interactions could become measurable digital engagement.
System Thinking
Covered states, errors, payment, terms, and recovery instead of only hero screens.
Design Process
The design process included mapping the full application flow from signup through campaign management. I created screens for login, account creation, payment, dashboard views, QR code generation, campaign creation, analytics, error states, password recovery, and terms and conditions.
The goal was to think through the product as a complete system, not just a set of isolated screens.
Solution
The proposed platform created an early SaaS structure for businesses to manage QR-based marketing campaigns from one centralized platform.
- →User registration and login
- →Campaign creation workflow
- →QR code generation
- →Payment and plan selection
- →Dashboard overview
- →Analytics reporting
- →Account recovery and terms flows
Why It Matters
QR Winner is valuable because it shows early product thinking around physical-to-digital experiences. The concept explored how businesses could connect real-world objects, printed materials, and campaigns to digital engagement and measurable analytics.
That same thinking connects directly to my later work on Emori, where physical objects are linked to digital experiences through unique QR identities.
Impact / Takeaway
Even though QR Winner was not publicly launched, it helped shape my product thinking around SaaS workflows, campaign management, analytics, and QR-based interaction models.
- →Product strategy
- →SaaS workflow design
- →Information architecture
- →Campaign management UX
- →Analytics dashboard thinking
- →Early QR-based engagement design
Product flow.
What it proves.
Covered onboarding, payment, campaign creation, QR generation, analytics, recovery, and legal screens.
Explored QR-based physical-to-digital engagement before the pattern became mainstream.
Shows SaaS workflow thinking and campaign-management UX beyond a single marketing screen.