Pablo Duobert — AI Product Builder and Product Designer in Los Angeles (designs and ships AI products across web, iOS and Android)

For fifteen years I designed AI-driven and high-stakes consumer products for Joybird (a La-Z-Boy company), Farmers Insurance, Total Merchant Services and Vitu — the digital DMV workflows millions of people use without ever thinking about them. The craft is the same everywhere: understand the person, remove the friction, make the hard thing feel obvious.

Then I stopped handing designs to someone else to build. In the last months I designed, built, shipped and now operate Emori — a multi-tenant SaaS that connects physical objects to digital experiences. Scan a sticker, a plaque, a piece of packaging, and it resolves to a living page. Web app, iOS app, Android app, both in the stores. Three auth surfaces, Stripe subscriptions, an R2 media pipeline with server-side transcoding, print-ready QR generation, moderation, analytics. Solo, using AI as my engineering team — directed by fifteen years of product judgment.

I did it twice. For Luqra, a payment processor, I built the ops system their support team runs on, with a Claude-based agent inside it that triages every request, decides what is safe to auto-execute, tracks its own token cost and reports back — run end to end by a non-technical operator. I built the canvas; she paints. Underneath it all I run a fleet-control system that provisions client platforms through the Forge API, health-checks every site every five minutes and audits security daily across about fifteen production sites. What sets this apart is how I design with AI. Earlier B2B work includes Total Merchant Services, supporting fintech merchant tools in a $1B+ annual transaction environment, and Farmers Insurance, designing enterprise tools for agent and operations workflows. What I am not is a career software engineer. I know exactly where my code needs a stronger engineer’s hands — tests, scale, infrastructure depth — and I want those people beside me. What I bring is the thing most teams are missing: someone who can go from a blank Figma frame to a product real customers pay for, and knows which of the two hundred decisions in between actually matter.