Senior UX / Product Designer · AI-Driven Experiences

PABLO DUOBERT

Designing intuitive digital products for companies like Joybird (La-Z-Boy), Vitu’s DMV platform, Total Merchant Services, and Farmers Insurance.

Senior UX / Product Designer · AI-Driven Experiences

PABLO DUOBERT

Designing intuitive digital products for companies like Joybird (La-Z-Boy), Vitu’s DMV platform, Total Merchant Services, and Farmers Insurance.

Trusted by industry
 Leaders

Product-focused UX Designer with 15+ years of experience designing complex digital platforms.

I’m a product-focused UX designer with over 15 years of experience designing digital platforms across e-commerce, fintech, SaaS, and government systems. My work centers on simplifying complex workflows and creating intuitive user experiences that support both user needs and business outcomes.

Most recently, I served as Lead UX Merchandising Analyst at Joybird (a La-Z-Boy company), where I improved the online furniture shopping experience through product page redesigns, UX optimization, and data-driven experimentation to increase engagement and conversion.

Previously, I worked as a Senior UX Designer at Vitu, designing digital workflows for DMV-related services used by dealerships across multiple states. Earlier in my career, I led UX initiatives at Total Merchant Services and Farmers Insurance, designing enterprise tools, payment platforms, and internal systems.

Today, I continue exploring how AI-powered tools and data-driven design can improve digital products and create more efficient, intelligent user experiences.

Skills &

 Expertise

15+ years of experience crafting intuitive digital products and scalable design systems.

Product UX Design

Designing end-to-end product experiences across web and mobile platforms.

98%

UX Research & Testing

User interviews, usability testing, and data-driven insights.

95%

Design Systems

Building scalable UI libraries and component frameworks.

94%

Conversion Optimization

A/B testing and behavioral analytics to improve engagement.

92%

Interaction Design

User flows, wireframes, and high-fidelity prototypes.

93%

Data-Driven UX

Using analytics, heatmaps, and experimentation to guide design.

90%

Tools & Platforms

Design Tools: 

Visual Design

Product Collaboration

Analytics & Optimization

AI & Innovation

  • AI-assisted UX workflows (ChatGPT, Claude, Gemini, Grok)

  • AI chatbot design & integration (Chatbase conversational UX)

  • AI-powered research, ideation, and content generation

  • Workflow automation with AI tools (n8n integrations)

  • Rapid prototyping and UX experimentation with AI

Specialized In:

Design Philosophy

Effective design streamlines complexity and eliminates obstacles, ensuring a seamless user experience.

I integrate user research, product strategy, and data-driven insights to craft experiences that are intuitive, scalable, and closely aligned with organizational objectives.

My focus is on developing products that address genuine challenges, boost efficiency, and create measurable value. Going beyond simply designing appealing interfaces.

Recent Work

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

Let’s Work Together

I look forward to hearing from you.

pablo@plmks.com

818-518-4135