Transforming complexity into simplicity with UX design.

About Me

A Senior UX Designer with extensive experience, I am an expert in crafting engaging, intuitive, and usable digital experiences that delight users. With a strong focus on UX Research, I leverage my conceptual, analytical, and problem-solving skills to translate strategies into effective designs across multiple devices and platforms.

I am passionate about delivering solutions that meet the needs of both users and stakeholders, paying close attention to detail. Highly proficient in a wide range of prototyping tools and framework software, I am also quick to adapt to new processes and workflows.

In my free time, I enjoy participating in triathlons, as they allow me to challenge myself physically and mentally while also providing a healthy escape from the daily grind.

What makes me a valuable partner to work with?

I am a strategic and visionary senior UX leader with 20 years of experience across various industries, such as health, aerospace, financial, education, marketing, energy, and technology. My strong conceptual, analytical, and problem-solving skills enable me to translate strategies into engaging, meaningful, and usable omnichannel experiences.

My expertise lies in conceptualizing new products and services, validating customer needs and marketability, gaining management buy-in, and leading design teams to develop wireframes, graphical assets, and documentation. I work closely with skilled engineers to turn ideas into reality.

In addition to UX design and product management, I have experience in business application design, interaction design, process flow design, organization/taxonomy systems, site maps, research, strategic development, mental modeling, prototyping, agile (SCRUM), iterative, customer-centric, progressive enhancement, project management, LEAN facilitation, and risk analysis.

Technical Summary

Proficient in various prototyping tools and framework software. Quick learner and adaptable to new tools and processes that align with company workflow. Confident in ensuring seamless integration with the team.

Design

  • User research techniques (interviews, surveys, usability testing)
  • Persona, user flow, and wireframe creation
  • Heuristic evaluations and competitive analysis
  • Multi-device and platform design (responsive design, mobile-first)
  • UI design principles and techniques (typography, color theory, visual hierarchy)
  • Prototyping and interaction design (Sketch, Figma, InVision)
  • Accessibility and inclusive design
  • Cross-functional collaboration

Software

  • FIGMA
  • Adobe XD
  • Sketch
  • Axure
  • InVision
  • OmniGraffle
  • Photoshop
  • Illustrator
  • SketchUp
  • Animate
  • Camtasia
  • Jira
  • Slack

Programming

  • PHP
  • React JS
  • HTML5
  • CSS3
  • Javascript
  • jQuery
  • MySql

Other Skills

  • Agile & Scrum
  • A/B Testing
  • Marketing
  • Storyboarding
  • Model Making
  • Detail Oriented
  • Self Starter
UX
WEB DESIGN
BRANDING

Recent Work

WEB • BRANDING • UX/UI
OLD PROJECTS

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

Let’s Work Together

I look forward to hearing from you.