Luqra Knowledge Base
B2B · AI Internal Operations2026 B2B internal knowledge and operations platform for a payment processor — role-based access, feedback triage, SOPs, and admin workflows.
B2BInternal OpsAIPayments
Portfolio — Edition 2026№ 01 — Profile
Pablo Duobert — Senior UX / Product Designer
Senior UX / Product Designer
Fifteen years of senior UX craft across e-commerce, fintech, SaaS and government systems — now compounding with AI.
Senior UX judgment — strategy to shipped product, across web, iOS, and Android.
~2 weeks
to take a full SaaS — web portal, iOS and Android — from mockups to shipped. Solo, with AI.
The difference
I bring senior UX judgment closer to the build, using AI to move faster from strategy and interaction design to working product.
15+ years of senior UX craft across complex products — now compounding with AI to ship across web, iOS, and Android without waiting on separate handoff cycles.
Experience across — Tesla-adjacent · Carvana-adjacent · Farmers · Joybird · Vitu · Total Merchant Services
№ 02About
Simplifying complex systems into experiences people actually want.
A senior UX designer with 15+ years across B2B/B2G platforms, fintech, e-commerce, SaaS and government systems.
My work centers on simplifying complex workflows into intuitive experiences that serve both user needs and business outcomes. At Joybird (a La-Z-Boy company), I improved the furniture shopping experience through product-page redesigns, experimentation, and merchandising UX, contributing to a 13% conversion lift and 11% AOV improvement in the first two quarters.
My recent B2B work also includes Luqra Knowledge Base, a 2026 AI-powered internal operations platform for a payments organization. Before that I was Senior UX Designer at Vitu, designing B2B/B2G DMV payment and registration workflows used by dealerships, government teams, and automotive operators.
What sets my work apart now is how I design with AI. Earlier B2B work includes Total Merchant Services, supporting fintech merchant tools in a $1B+ annual transaction environment, and Farmers Insurance, designing enterprise tools for agent and operations workflows. In 2026, I'm actively learning, testing, and optimizing AI knowledge across research, prototyping, automation, and product-building systems. I'm looking for a senior product design role where deep UX craft and AI fluency compound.
2026 —
AI Workflow Learning & Optimization
Ongoing practice · ChatGPT, Claude, Gemini, Grok, n8nAIUXAutomation
AI fluencyWorkflow optimization
2026
Product Designer & Builder
Luqra · payments internal operationsB2BInternal OpsAI
Knowledge platformAI feedback triage
2026 —
Founder, Designer & Builder
Emori · celebratory-gifts SaaSB2CB2B2CSaaS
AI build loopsSaaS product
2023 — 26
Lead UX Merchandising Analyst
Joybird · a La-Z-Boy companyB2CE-commerce
13% conversion lift11% AOV lift
2022 — 23
Head of UX
Clean Sweep NOVA · operations transformationB2BOpsLocal Services
Digital workflowsFleet operations
2019 — 22
Senior UX Designer
Vitu · DMV digital workflowsB2BB2GGovTech
DMV systemsWorkflow UX
2018 — 19
Senior UX Designer
P&L Marketing Solutions · client consultingB2BConsultingWeb
Client UXResponsive web
2012 — 18
UX Lead
Total Merchant Services · fintech merchant platformB2BEnterpriseFintech
$1B+ volumeMerchant tools
2010 — 12
UX Designer
Farmers Insurance · agent enterprise toolsB2BEnterpriseInsurance
3,000+ agentsModernization
Effective design streamlines complexity and removes obstacles. I integrate user research, product strategy, and data-driven insight to craft experiences that are intuitive, scalable, and aligned with real goals.
"Design is not just what it looks like and feels like. Design is how it works." — Steve Jobs
№ 03Practice
What I do — and how well.
Fifteen-plus years of complex product thinking, UX strategy, and interaction design — applied across web, iOS, and Android, with real AI fluency that compresses the path from concept to shipped.
E-commerce UXFintech & PaymentsGovernment Systems (DMV)Enterprise SaaSDesign SystemsConversion Optimization
Proficiency
Product UX Design98%
UX Research & Testing95%
Design Systems94%
Interaction Design93%
Conversion Optimization92%
Data-Driven UX90%
AI & Innovation — where craft compounds
- AI-assisted UX workflows — ChatGPT, Claude, Gemini, Grok
- AI chatbot design & integration — Chatbase conversational UX
- AI-powered research, ideation and content generation
- Workflow automation with AI tools — n8n
- Rapid prototyping and UX experimentation with AI
Tools & platforms
DesignFigma · Adobe XD · Sketch · Axure · InVision
VisualPhotoshop · Illustrator
ProductJira · Confluence · Slack · Monday
AnalyticsGoogle Analytics · Hotjar · A/B Testing · Looker
№ 04Selected Work
The work, and the proof.
Flagship case study2026 · Founder, Designer & Builder
A celebratory-gifts SaaS — web portal plus native iOS and Android — taken from mockups to shipped in about two weeks.
~2 weeks
Mockup to shipped
Web · iOS · Android
Platforms delivered
Solo
End-to-end ownership
UX → shipped
Strategy to production
The point
Emori is a SaaS platform built around celebratory gifting. I designed and shipped the entire product solo — a Laravel web portal, a marketing site, and native iOS and Android apps — from mockups to production in roughly two weeks.
What makes Emori remarkable isn't the timeline. It's that product strategy, UX, UI, systems thinking, and production moved together — owned end-to-end, with AI fluency closing the gap between design and working product.
Earlier chapters
Five featured projects — drag or scroll →
№ 05Contact
Open to senior product design roles
Open to senior product design roles where UX craft and AI fluency matter.
© 2026 Pablo Duobert — Portfolio, Edition 2026Back to top ↑