Hi, I’m Pablo

a UX DesignerUX ResearcherProduct DesignerInteraction DesignerUI Designer

Hola! I’m Pablo, a Sr. UX Designer passionate about building growth-driven products.

Over the last 15 years, I’ve had the privilege of designing for various industries, such as real estate, legal, marketing, and government. Throughout my career, I’ve successfully launched over 100 user-focused marketing campaigns and have experience in designing mobile apps, web apps, and marketing sites. I take pride in building design systems using Figma, leading research initiatives, and conducting A/B testing experiments, which I find particularly enjoyable.

Currently, I am working for Clean Sweep NOVA, a Sweeper Company based in Virginia. Our company provides paving and milling sweeping services for the state of Virginia. In my role, I’m helping the company accelerate productivity and streamline operations by implementing new strategies that enable better control of drivers and their routes.

Before joining Clean Sweep NOVA, I worked for Vitu (MVSC), a company that collaborates with state government agencies and businesses across the US. They offer cutting-edge process management SaaS solutions – including Digital Title and Registration — that cross state borders and transcend state-by-state variables.

Technical Summary

Proficient in various prototyping tools and framework software. Quick learner and adaptable to new tools and processes that align with company workflow. Confident in ensuring seamless integration with the team.

Design

  • User research techniques (interviews, surveys, usability testing)
  • Persona, user flow, and wireframe creation
  • Heuristic evaluations and competitive analysis
  • Multi-device and platform design (responsive design, mobile-first)
  • UI design principles and techniques (typography, color theory, visual hierarchy)
  • Prototyping and interaction design (Sketch, Figma, InVision)
  • Accessibility and inclusive design
  • Cross-functional collaboration

Software

  • FIGMA
  • Adobe XD
  • Sketch
  • Axure
  • InVision
  • OmniGraffle
  • Photoshop
  • Illustrator
  • SketchUp
  • Animate
  • Camtasia
  • Jira
  • Slack

Programming

  • PHP
  • React JS
  • HTML5
  • CSS3
  • Javascript
  • jQuery
  • MySql

Other Skills

  • Agile & Scrum
  • A/B Testing
  • Marketing
  • Storyboarding
  • Model Making
  • Detail Oriented
  • Self Starter

Design

  • User research techniques (interviews, surveys, usability testing)
  • Persona, user flow, and wireframe creation
  • Heuristic evaluations and competitive analysis
  • Multi-device and platform design (responsive design, mobile-first)
  • UI design principles and techniques (typography, color theory, visual hierarchy)
  • Prototyping and interaction design (Sketch, Figma, InVision)
  • Accessibility and inclusive design
  • Cross-functional collaboration

Software

  • FIGMA
  • Adobe XD
  • Sketch
  • Axure
  • InVision
  • OmniGraffle
  • Photoshop
  • Illustrator
  • SketchUp
  • Animate
  • Camtasia
  • Jira
  • Slack

Programming

  • PHP
  • React JS
  • HTML5
  • CSS3
  • Javascript
  • jQuery
  • MySql

Other Skills

  • Agile & Scrum
  • A/B Testing
  • Marketing
  • Storyboarding
  • Model Making
  • Detail Oriented
  • Self Starter

Recent Work

Design is not just what it looks like and feels like. Design is how it works.
— Steve Jobs

Let’s Work Together

I look forward to hearing from you.