Senior UX / Product Designer · AI-Driven Experiences
PABLO DUOBERT
Designing intuitive digital products for companies like Joybird (La-Z-Boy), Vitu’s DMV platform, Total Merchant Services, and Farmers Insurance.
Senior UX / Product Designer · AI-Driven Experiences
PABLO DUOBERT
Designing intuitive digital products for companies like Joybird (La-Z-Boy), Vitu’s DMV platform, Total Merchant Services, and Farmers Insurance.
Product-focused UX Designer with 15+ years of experience designing complex digital platforms.
I’m a product-focused UX designer with over 15 years of experience designing digital platforms across e-commerce, fintech, SaaS, and government systems. My work centers on simplifying complex workflows and creating intuitive user experiences that support both user needs and business outcomes.
Most recently, I served as Lead UX Merchandising Analyst at Joybird (a La-Z-Boy company), where I improved the online furniture shopping experience through product page redesigns, UX optimization, and data-driven experimentation to increase engagement and conversion.
Previously, I worked as a Senior UX Designer at Vitu, designing digital workflows for DMV-related services used by dealerships across multiple states. Earlier in my career, I led UX initiatives at Total Merchant Services and Farmers Insurance, designing enterprise tools, payment platforms, and internal systems.
Today, I continue exploring how AI-powered tools and data-driven design can improve digital products and create more efficient, intelligent user experiences.
Skills &
Expertise
15+ years of experience crafting intuitive digital products and scalable design systems.
Product UX Design
Designing end-to-end product experiences across web and mobile platforms.
98%
UX Research & Testing
User interviews, usability testing, and data-driven insights.
95%
Design Systems
Building scalable UI libraries and component frameworks.
94%
Conversion Optimization
A/B testing and behavioral analytics to improve engagement.
92%
Interaction Design
User flows, wireframes, and high-fidelity prototypes.
93%
Data-Driven UX
Using analytics, heatmaps, and experimentation to guide design.
90%
Specialized In: E-commerce UX · Fintech Platforms · Government Systems (DMV) · Enterprise Design Systems
Skills &
Expertise
15+ years of experience crafting intuitive digital products and scalable design systems.
Product UX Design
Designing end-to-end product experiences across web and mobile platforms.
98%
UX Research & Testing
User interviews, usability testing, and data-driven insights.
95%
Design Systems
Building scalable UI libraries and component frameworks.
94%
Conversion Optimization
A/B testing and behavioral analytics to improve engagement.
92%
Interaction Design
User flows, wireframes, and high-fidelity prototypes.
93%
Data-Driven UX
Using analytics, heatmaps, and experimentation to guide design.
90%
Specialized In: E-commerce UX · Fintech Platforms · Government Systems (DMV) · Enterprise Design Systems
Recent Work
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs