Joybird (La-Z-Boy)
– E-commerce UX Optimization
Overview
Joybird is a direct-to-consumer furniture brand owned by La-Z-Boy, focused on custom, modern furniture. The company’s digital experience is the primary sales channel, making the website a critical component of the customer journey.
As a Lead UX Merchandising Analyst, I worked at the intersection of UX design, merchandising, product strategy, and analytics, helping improve how customers discover, evaluate, and purchase furniture online.
My work focused on improving product discovery, storytelling, and conversion performance across the website.
Research & Insights
To understand how customers interacted with the website, I analyzed:
- Website analytics
- Conversion funnels
- Heatmaps and behavioral data
- Merchandising performance metrics
These insights revealed several key patterns:
Customers were often overwhelmed by product configuration options.
Many users skipped large portions of product page content and focused primarily on key details like price, delivery timeline, and fabric selection.
This insight led us to rethink how information was prioritized and structured.
Design Process
Using these insights, I worked on improving the structure and clarity of the product experience.
Key design activities included:
- Redesigning product page layouts
- Improving the hierarchy of product information
- Creating clearer product configuration flows
- Designing merchandising modules for collections and storytelling
- Collaborating with engineers to implement scalable design patterns
We used iterative testing and experimentation to validate improvements.